Archive: 76 posts

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http://www.blogcdn.com/www.joystiq.com/media/2011/01/lbp2priusblow530.jpg What kind of car does Sackboy drive? Apparently, he drives an eco-friendly Toyota hybrid. Well, at least that's what a new cross-promotion with Toyota is suggesting. The auto manufacturer will be offering free sponsored content when LittleBigPlanet 2 launches, including a free XMB theme and a special Prius-themed level. The downloadable add-on includes collectible items that you can use to build your own adver-gaming creation for a chance to win "some very cool prizes." So, who's going to build a LBP2 recreation of Yaris? http://www.joystiq.com/2011/01/12/toyota-offering-free-littlebigplanet-2-content/

2011-01-12 19:14:00 Author: GribbleGrunger Posts: 3910

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... Wow... and I thought it was funny racing a prius in grand turismo 5, But this is just to much. On the bright side that means Media Molecule is getting more money to improve this game and just as long as they are making it it doesn't matter if they get sponsors.

2011-01-12 19:37:00 Author: Ghost Posts: 114

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I wonder if that Prius will stop... First 7-11, now Toyota; I wonder when we sill get a Coca-Cola Pack?

2011-01-12 19:38:00 Author: Stoicrow Posts: 276

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I hope this thing have movable wheels and tweakbale lights

2011-01-12 20:04:00 Author: Shadowriver Posts: 3991

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I've noticed there's no "normal" wheels packed with LBP or in the LBP2 beta... I'm hoping that this will give me the wheels I want (if they're not already in the full version of LBP2 that is).

2011-01-12 21:07:00 Author: xero Posts: 2419

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And the pack's FREEEEE!!!! I think.

2011-01-12 21:10:00 Author: tomodon246 Posts: 624

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and the pack's freeeee!!!! I think. It is free!!!

2011-01-12 21:24:00 Author: Lgjoka2002 Posts: 538

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Hum, hum ................. Even though I'm happy for the person(s) who work on this (), as it's surely a nice experience, I'm just not feeling those in-game promotions and product advertisements... the game isn't released yet and there's already 2 campaigns going on, as stated in a previous post... Sure with the big community viewing and playing millions of levels, and now also viewable on internet (lbp.me), I understand that brands start to consider it as good way to touch their (young or less young) audiences, but no, I don't want LBP to become an advertising board...! Yeah packs and items are free, but it's not by pure kindness...but I guess we all already know that... It's like advert flyers , an inexpensive way to reach a wide audience, it costs them almost nothing but they will have a huge visibility for their product or whatever... The downloadable add-on includes collectible items that you can use to build your own adver-gaming creation for a chance to win "some very cool prizes." Yeah, create the more levels possible using the Toyota cars, Toyota logo stickers, and so on, and publish them online so that all the people can see... arf... (oh but you can win "some very cool prizes"..sorry ) Let's just hope that it's ponctual, as the game is about to be released (hype), and that it will not become more frequent in the coming year... On the bright side that means Media Molecule is getting more money to improve this game and just as long as they are making it it doesn't matter if they get sponsors. I really don't think Media Molecule is involved in this, it's Sony who choose and execute contracts with the brands, and those shouldn't be considered as sponsors, as Sony don't need money from "sponsors" to improve their games, they just need "more" money, that's all I guess... Sorry if I seem to overreact, I don't want to be a killjoy, but I'm a little concerned by this... I rather keep all the bomb/zombie surivals levels than having brand/product advertisement levels invading the cool pages Anyway if I'm the only one who think that, I'll keep my mouth shut the next time

2011-01-12 21:30:00 Author: dajdaj03 Posts: 1486

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I'll have fun when I use Toyota cars as targets for my tanks.

2011-01-12 21:39:00 Author: Incinerator22 Posts: 3251

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How are you supposed to get it? You have to visit a Toyota dealer? Have to take a free test drive? What's the catch?

2011-01-12 21:40:00 Author: wizaerd Posts: 159

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Yeah packs and items are free, but it's not by pure kindness...but I guess we all already know that... It's like advert flyers , an inexpensive way to reach a wide audience, it costs them nothing but they will have a huge visibility for their product or whatever... Except for the part where they pay the level designer for the hours he put into the level. The part where they pay Sony to actually be allowed to use LittleBigPlanet 2 as an advertising board.* And I'm sure there are various other costs involved. * Not entirely sure on this one, but I'm sure Sony would like to see money for any ads placed in a game.

2011-01-12 21:52:00 Author: Melfice Posts: 269

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Except for the part where they pay the level designer for the hours he put into the level. The part where they pay Sony to actually be allowed to use LittleBigPlanet 2 as an advertising board.* And I'm sure there are various other costs involved. * Not entirely sure on this one, but I'm sure Sony would like to see money for any ads placed in a game. Of course brands will pay Sony and other stuff, I didn't said it was completely free for them, I meant that globally it's not an expensive operation, compared, for example, to producing a 10 seconds TV ad and broadcasting it on several channels (that costs millions..)

2011-01-12 22:05:00 Author: dajdaj03 Posts: 1486

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Of course brands will pay Sony and other stuff, I didn't said it was completely free for them, I meant that globally it's not an expensive operation, compared, for example, to producing a 10 seconds TV ad and broadcasting it on several channels (that costs millions..) My bad, I guess I misunderstood. Still, there's still some fair money to be made *****ing out your game as an advertising board.

2011-01-12 22:07:00 Author: Melfice Posts: 269

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Good news dajdaj! We'll have advert AND survivals!!! YAAAAAAAAAAAAAAAAAAAAAAY!!! Endless fun!!!

2011-01-12 22:11:00 Author: OmegaSlayer Posts: 5112

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Um, to squash any rumors before they start, since it seems to happen anyways... I was the one to make this "pack." I won't say any more than that for now. There, I still haven't lied about anything (https://lbpcentral.lbp-hub.com/index.php?t=42303-Some-ppl-(from-lbpc)-having-access-to-full-lbp2-build&p=721750&viewfull=1#post721750). That said, be open minded about what the pack is all about. I'm confident there won't be as much spam as you'd think. More info will come out through the official channels. Edit: Heh. That's a really old picture.

2011-01-12 22:47:00 Author: comphermc Posts: 5338

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You know I'll keep an open mind... congrats Comph! Know they'll be a few more announcements before all is said and done... Getting paid to build levels... Advertising levels sounds kinda spammy at the heart of it all, still... I'm just a know-it-all-hack who's jealous of you lot. At least they hired some good eggs! I actually had this idea years ago... thought about contacting Lucas Ltd and The Henson Co. Figured it was only a matter of time before corporate greed would infiltrate the top tier of creators-- hiring them out... I said back then I could see a day when top-flight creations would come with a cover charge... perhaps were almost there! Let me direct you to my paypal account... a level key will be sent to you shortly upon verification of your funds! Dang it guys! Why'd you have to be so darn good? So now I think were starting to see the true potential of LBP2... Must I always be ahead of my time? I still think we'd be better sequel-less... even if I too am drinking the cool aid. Oh and you know I haven't bought any dlc in like a year!!! I'm pent-up gonna explode!:hrmf:

2011-01-12 23:11:00 Author: Gravel Posts: 1308

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Um, to squash any rumors before they start, since it seems to happen anyways... I was the one to make this "pack." I won't say any more than that for now. There, I still haven't lied about anything (https://lbpcentral.lbp-hub.com/index.php?t=42303-Some-ppl-(from-lbpc)-having-access-to-full-lbp2-build&p=721750&viewfull=1#post721750). That said, be open minded about what the pack is all about. I'm confident there won't be as much spam as you'd think. More info will come out through the official channels. No problem Comph! Actually, I don't fear spam as much as the direction the game would take if those kind of promotions become more frequent... Anyway, I'm sure you made a great job (the car is greatly done), so I'll check all this for sure! But I will not use Toyota stickers in my levels...lol...unless there's some very neutral items

2011-01-12 23:15:00 Author: dajdaj03 Posts: 1486

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Advertisement stuff? Do not want. Free stuff? Want. Im conflicted. Though if it was made by comph I guess i'll give it a shot..

2011-01-12 23:24:00 Author: Bremnen Posts: 1800

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@daj: Well, really, this isn't really more than Marvel and other companies' pack, they're advertising and we get content. In this, we get free content, Sony/ Mm/ whatever, gets money, and the company gets to advertise, its a triple win. Its not like its gonna be a gigantic craze over Toyota levels or anything...

2011-01-12 23:33:00 Author: Silverleon Posts: 6707

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More content always more gooder IMO. I like stickers and rarely use them for their intended use anyway. ("I need a red line of just that shade...") And car bits are very useful. Destroying a few Prius's sounds like fun as well.

2011-01-12 23:41:00 Author: Biv Posts: 734

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@daj: Well, really, this isn't really more than Marvel and other companies' pack, they're advertising and we get content. In this, we get free content, Sony/ Mm/ whatever, gets money, and the company gets to advertise, its a triple win. Its not like its gonna be a gigantic craze over Toyota levels or anything... Sure you're right in a way, I know! Even though licensed DLCs were never my favorites as I prefer original MM stuff... But I can see a kind of link between video games and movies or cartoons... (characters, story, etc, well known by people) Where's the link here with a Toyota car, or a 7/11 "Slurpee" drink... I don't see any... And it's not because it's free that its worthfull or good to take... Anyway, if you don't mind in the futur, seeing promotional in-game items for shampoo, phones, or crackers brands , good for you, everyone has a point of view I'm just saying this is not what's best for the game! It's like in those big Hollywood movies where you see all those products placing, with the brand logo or product framed for 5 seconds... it's ridiculous.. We are already invaded by advertisements everywhere, so leave LBP alone !

2011-01-12 23:52:00 Author: dajdaj03 Posts: 1486

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This isn't such a big deal. It's been said: there won't be advertisement levels, and it won't be a huge problem. People have already made logos for brands like DC and randomly placed them in their levels on their own accord, for absolutely no reason whatsoever, so why is this any different? Well, it's different because we actually get something out of it instead of another bomb survival where all the bombs are branded with logos. Now, if popup ads started showing up in my game like they have in so many other things lately (I'm looking at you Youtube)... heads would roll.

2011-01-13 00:20:00 Author: xero Posts: 2419

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I think you mean popit ads Would you like to extend the size of your cursor? Do you want to meet other young sexy sacks? You are the 1000th person to play this level! Play to see what you win! (Just heart me and my level and give only possitive feeback to win your prize). I don't think this is Toyota thing is a bad thing. I mean, the level looks amazing from that one picture anyway. Hopefully one day, we'll get free costumes and materials etc... as a result of advertising (imagines a materials just made up of logos :/)

2011-01-13 00:26:00 Author: The Last Stop Posts: 240

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If the competition prize is to get a free Toyota... then I'm in. Looking for a new car anyway...

2011-01-13 00:33:00 Author: standby250 Posts: 1113

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I think you mean popit ads Would you like to extend the size of your cursor? Do you want to meet other young sexy sacks? You are the 1000th person to play this level! Play to see what you win! (Just heart me and my level and give only possitive feeback to win your prize). You just won the internet. But seriously, this made my day.

2011-01-13 00:39:00 Author: xero Posts: 2419

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This isn't such a big deal. It's been said: there won't be advertisement levels, and it won't be a huge problem. People have already made logos for brands like DC and randomly placed them in their levels on their own accord, for absolutely no reason whatsoever, so why is this any different? Well, it's different because we actually get something out of it instead of another bomb survival where all the bombs are branded with logos. Now, if popup ads started showing up in my game like they have in so many other things lately (I'm looking at you Youtube)... heads would roll. ....This is kind of ironic.... for me Slurpee stickers, or Toyota objects are just popup ads in diguise... And we are talking about real product advertising, with money contracts here, not just community made objects... Anyway, I'll stop discussing that, I gave my opinion,... and there's is nothing I could do about it. Have fun with your free stuff, and hope that the game will not be too much exploited! No big deal, sure,...but this is jut a matter of principle.

2011-01-13 00:41:00 Author: dajdaj03 Posts: 1486

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....This is kind of ironic.... for me Slurpee stickers, or Toyota objects are just popup ads in diguise... And we are talking about real product advertising, with money contracts here, not just community made objects... Anyway, I'll stop discussing that, I gave my opinion,... and there's is nothing I could do about it. Have fun with your free stuff, and hope that the game will not be too much exploited! No big deal, sure,...but this is jut a matter of principle. The difference between this and a popup ad is that popups are intrusive ads, where product placement is a passive ad. Basically this means that for a popup, it jams the ad in your face and makes you stop what you're doing, only to yell "HEY! Buy my crap!". The passive ads simply suggest that Sackboy drives a Toyota in the background while you do your own thing.

2011-01-13 01:00:00 Author: xero Posts: 2419

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...as long as its kind passive ads, I guess everything's fine then....

2011-01-13 01:08:00 Author: dajdaj03 Posts: 1486

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I'm pretty disappointed with the way you lot have been handling the idea of such a project. So quick to judge. So quick to condemn. It really makes my efforts feel worth it. Never mind the Toyota branding is minimal in the levels. I suppose that doesn't matter. Thanks, guys.

2011-01-13 01:15:00 Author: comphermc Posts: 5338

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I'm pretty disappointed with the way you lot have been handling the idea of such a project. So quick to judge. So quick to condemn. It really makes my efforts feel worth it. Never mind the Toyota branding is minimal in the levels. I suppose that doesn't matter. Thanks, guys. I'm sure it'll be great comph, and I can't wait to play it. It's just unfortunate that others are so quick to condemn, as you so eloquently put.

2011-01-13 01:18:00 Author: xero Posts: 2419

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I'm pretty disappointed with the way you lot have been handling the idea of such a project. So quick to judge. So quick to condemn. It really makes my efforts feel worth it. Never mind the Toyota branding is minimal in the levels. I suppose that doesn't matter. Thanks, guys. Comph, this is really not about you and your work on, really! You were choosen for this for your creator talent, and it's great! I was just talking about global advertisement entering LBP, I'm just not for that..whether it's Toyota or something else... It will not keep me from checking out what you've done and enjoying it like everyone else! Please, don't feel mad or sad because of that, its was just my little opinion on a global subject... not on that particular project.. :blush: (I'll stop now)

2011-01-13 01:32:00 Author: dajdaj03 Posts: 1486

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Even if every company in teh world wants to make stuff for LBP it just means MORE COOL STUFF! Don't make it into a bad thing. Yea they want us to see their products but so what? Just don't buy a toyota, no harm done.

2011-01-13 01:39:00 Author: Kitkasumass Posts: 494

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You know you guys..... Advertising and entertainment are not strange bedfellows. Sports teams, Nascar, fine arts events, and movies have corporate sponsors and tie ins too. Like it or loathe it companies spend money on this stuff so you spend money with them. But without corporate sponsors you wouldn't have the entertainment to enjoy..... or at the very least would have to pay more to enjoy it. However you feel about it, don't judge until you see what the product is. Until then, it's all speculative complaining and really unfair to comph.

2011-01-13 02:01:00 Author: Morgana25 Posts: 5983

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I don't get what all the fuss is about. When I heard about this, I was like 'Oh cool, I wonder how it looks and plays and what the prizes are'. Even *if* it did come down to it, well made advert levels are still better than crummy Bomb and H4H lev..er, spam. Now that we know that Comph's the one who made the level, I really can't wait! It's like, a guarantee to be good awesome.

2011-01-13 02:11:00 Author: Fishrock123 Posts: 1578

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I don't agree at all Morgana... but I understand why you would. I am sure everyone in this community would be and is happy for Comph and anyone else who may receive a like opportunity. It is just like any other accolade, and Comphy is very deserving. It doesn't have anything at all to do with Comph... the discussion was heading this way even before he popped in! Who wouldn't be happy for Comph? He's a homegrown hero! We have always supported our own and nobody is condemning him or his work sight unseen. The discussion of Corporate advertising/sponsorship officially in LBP is a good and fair debating point...:hrmf:

2011-01-13 02:35:00 Author: Gravel Posts: 1308

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The discussion of Corporate advertising/sponsorship officially in LBP is a good and fair debating point...:hrmf: I agree that it is. I'm not arguing that. Just pointing out that it's not an unusual pairing, business and entertainment, and pointing out that any criticism of what he did is unfounded until seen is all.

2011-01-13 02:41:00 Author: Morgana25 Posts: 5983

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Acknowledging the fact that the discussion has nothing to do with the quality of Comph's work. How exactly can this be a bad thing? Its mot like the advertisement is forced or anything. Sure ads in video games can be annoying, but how often do they get you free content that adds to the game?

2011-01-13 03:01:00 Author: Serpent541 Posts: 83

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Morg... the announcement of TOYOTA Levels and SLURPEE advertising on my side of this CraftEarth is very unique and startling NEWS! I can't say I've ever really heard of anything like it before... I might even venture to say it is groundbreaking! It opens a door that we will never be able to close... be it good or bad... I don't know... What I do know, is no matter how Happy I may be for the creator-- I am not necessarily thrilled about the idea... I generally travel to CraftEarth to escape the tele-marketers and Ad Execs! In game, I eat Crazy Kebobs at the Wheel of Terror. I wash it down with some ice cream. It tastes good-- like Sack-O's in the morning... a beautiful way to start my day. Uncannily, corny, and creative. I can be concerned that soon a Starbucks may be on every corner... Hmmm, time for lunch... So which will it be? Golden Arches or the King? Somethings telling me to go with the crown.

2011-01-13 03:03:00 Author: Gravel Posts: 1308

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Look, as long as the don't place ads in between level-loading times, is this REALLY something to worry from? There will be a ton of people who won't know or care about it. If the competition was to make a level that said "Buy Toyota cars buy toyota cars buy toyota cars" then yeah...but this is no different from any other contest. Every time you use a costume piece from another game/ company, every time someone askes about a cosume piece and you say "Its Venom from the Marvel pack" or whatever, unconcuously you're advertising, but no one cares really to the LBPers its just more material to create with, and that's how all should see it instead, by caring and drawing more attention to this you're just ehlping advertise more as people will be more aware of the ads than the creating. Think of ads as trolls, the more you pay attenton to them, the more they benefit, the more you ignore tham, the better for everyone else.

2011-01-13 03:03:00 Author: Silverleon Posts: 6707

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Well, all I can say to this subject is..... WOO HAH! I think it's a fantastic idea, having one of the best creators out there involved in this kind of a project. I have a totally different take on it..... for too many years we've seen crummy developers used to build games for product placement. They've even shoved garbage games into Burger King happy meals! Finally, after all this time, there's a way to advertise in a way that ALSO creates incredible fun! So, LBP2 has some advertisements in it..... so what? Even if you don't buy into the advertising campaign, you get a BRAND SPANKIN' NEW COMPHERMC LEVEL!!!! And most likely a REALLY GOOD ONE considering it's being produced by some big companies, and Comphy is going to put his best into it. (shoot, if the LBP2 car test drives well, I may go out and purchase one!.... then drive it out to the beach and play frisbee with my son. Our frisbee has the 'Lazy Flamingo' restaurant imprinted on it!)

2011-01-13 03:19:00 Author: CCubbage Posts: 4430

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Disney, Marvel and Metal Gear Solid advertising is fine, but Toyota advertising crosses the line? Hardly. This will be great! And comph made it, so we already know it'll be good.

2011-01-13 03:45:00 Author: tomodon246 Posts: 624

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Im surprised no one's made this joke yet: Do the brakes work? Personally, I don't think theres anything tremendously bad about this at all. So Toyota want to have a little promotion in LBP2, so what? At least they did it respectfully and with the help of a good creator. (P.S. Nice one comph! ) I think we're making mountains out of molehills here..........also, I drive a Yaris! XD

2011-01-13 03:49:00 Author: Mr_T-Shirt Posts: 1477

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What I do know, is no matter how Happy I may be for the creator-- I am not necessarily thrilled about the idea... I generally travel to CraftEarth to escape the tele-marketers and Ad Execs! [I] This pretty sums up what I think. Anyway, I'll wait and see...

2011-01-13 03:58:00 Author: dajdaj03 Posts: 1486

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Comph has nothing to do with all the matter. Or better, Comph is one of the only guys around that can make the poo shine. So he handling the level is a good thing or everyone...though I would have preferred him to be paid for Interstellar 2.

2011-01-13 04:54:00 Author: OmegaSlayer Posts: 5112

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^Exactly! Advertisement is not always bad, like I said, as long as they don't cram it, you can take it or ignore it! Think of it this way: You say the money doesn't go to Mm directly but to Sony, correct? Remember, when a game is making more money, they get priority, therfore if LBP2 makes money for Soney, it means it prioritises, meaning more support to Mm by Sony and all its development groups, meaning mor LBP2 stuff and supported for longer! In short, this is actually great news, to think that their game its so great its getting advertisment, means Sony is more prone to support it even more. Heck, they may even push good 'ol enix to allow for that FF7 pack everyone's been wanting. (i know Square's not PS3 exclusive anymore, but still.)

2011-01-13 05:01:00 Author: Silverleon Posts: 6707

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A couple of things I like about this: - First of all, they didn't pay Mm to make this, so it didn't interrupt regular DLC cycles or other content. +1 - Second, they hired one of the best Creators in the community to produce this content - a fairly rare occurrence in these sorts of instances. (more often than not, it's someone with above-average talent and the willingness to work for a meager fee - happy that's not true here) +1 - Even if you don't give a flying sack about Toyota, you still get free content made by one of the best Creators out there - so if you ever wanted insight into how Matt puts his stuff together, this is a great opportunity for that. +1 - This isn't being slotted into your levels automatically, like a lot of other in-game advertisements. Playing it is completely optional. +1 I don't really see any downsides. More free content by Matt, and it doesn't intrude on you in any tangible way? Sounds like a good deal to me. Look, Sony will do what Sony will do - LittleBigPlanet is their property to monetize, and this is one of the ways they chose to go about it. It's not in-your-face, like many racing games or *shudder* Shaun White Skateboarding - it's just there, if you want it. Publishers have been monetizing their games since the PS2 era (and before, if I recall correctly), so if you want to argue the principles and morals behind that practice, you've got a long month of studying ahead of you. There are many valid reasons why it's not going away, so if we're being reasonable about the situation, it's probably okay to just be thankful that the method they went with is as unobtrusive and high-quality as it is.

2011-01-13 05:04:00 Author: ConfusedCartman Posts: 3729

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So your saying comph got more than a "meager fee" ? No need for comph to be defenisive/hurt from our predetermined judgements if his car level/s are of quality right? His levels will do the talking.

2011-01-13 05:18:00 Author: midnight_heist Posts: 2513

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Wow... that's all true and elequently put CC. But to me it was all a preamble to this Look, Sony will do what Sony will do - LittleBigPlanet is their property to monetize, and this is one of the ways they chose to go about it. See that's the thing though... I wouldn't be playing Shaun White Corporate-boarder because I know what to expect. I really strayed away from race games when every videogame car had to be modeled on it's real life counterpart. I had a choice. With LBP2 I've got multiple years invested, (I'm addicted) and now they're springing this on me. So, for me it sets an unhappy precedent. Additionally, I fear the player will be de-evolved from partner in a community to consumer... It's not like sales and DLC are enough. So first we get a sequel that really wasn't needed or called for. Now we have in game sponsorship or advertising. Exclusive dlc. What's next? This is my real concern. Corporate greed never stops... it just wrings the consumer dry till you are so bereft--you no longer care. Remember how fun and innocent the movies used to be? First, there were Lobby Survey takers. Then 'coming soon' movie posters were replaced by advertising posters. Then they delayed the start of movie times so you could sit through ten minutes of advertising. Oh! and dont forget the trivia digital slide shows in between the features... more advertising. Oh and some theatres have big lobby TV screen showing... (you guessed it) advertising. Hey there's lobby music playing featuring advertising... my cup? my popcorn bag? What does CK Jeans have to do with these things. That is Fact. All along the movie patron was turned into a consumer... and never once was the patron/consumer put first... even if you did get a "FREE" breathmint. All the while prices kept going right on up because that's a Pickle Companys #1 goal-- not to sell pickles-- but to make money. It's the concern alot of people have with the 'pins'... It's in our nature to want them all. I don't trust corporate ethics. How long before a pin is used in the guise of advertising? It certainly is food for thought. I wonder if Mm will one day regret their Sony decision?:hrmf: edit: Just re-focused on the OP and just have to say... Comph, that is one BOSS car!

2011-01-13 06:27:00 Author: Gravel Posts: 1308

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Well, as far as the pack goes, I'm guessing it's going to include stickers. Question: Since a player made the level, does that mean that all the stickers will be rectangles, or will Comph have been given proper stickers? Will this pack be like the Monster Pack in that you can access it via My Content etc...? I'm sure Comph can answer these questions without violating anything, right? (I'm all for this pack btw. As a few people have said, it's optional anyway and looks great).

2011-01-13 07:53:00 Author: The Last Stop Posts: 240

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The only thing I have to say about this is that I honestly don't think this advertising/sponsor whatever fad is going to continue after release. I think the companies are just using it as an advertising board right now because there's so much hype about the game - It's not going to be an ongoing thing. Free content, some cool stuff from Comph? Sounds good enough to me, as long as the sponsors and advertising aren't long-term.

2011-01-13 08:40:00 Author: TheZimInvader Posts: 3149

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Sony will do what Sony will do I think that's exactly the thing that people are concerned about Of course it's early days and we don't know exactly what this advertisment will entail, but that's why people are speculating and drawing comparisons with other media that have gone from unobtrusive ads to something extremely obtrusive. Gravel's point about movies is pretty apt - movies and games have a lot in common (and seemingly more and more as time goes on). In the next DLC pack are we liable to have side missions, where sackboy is contacted on his Sony Ericcson mobile phone, the XPERIA logo emblazened accross the screen in a far too prominent position to really be justified from an artistic perspective (yes Casino Royale, I'm looking at you )? We probably aren't, but it's still a reasonable, if overly-dramatic concern. If it does continue, there is a risk that Sony will grind away the wonderful charm that LBP has by wringing out every penny they can squeeze from it. For people who have invested so much into the game this is absolutely an understandable worry. We still hold on to the idea that LBP is made by a tiny team in a town in England, because that's part of the charm. We know it's not entirely true - a lot of things we attribute to the team at MM is actually outsourced - level packs get made at Supermassive, testing effort comes partially from Testology, most of the costumes come from Tarsier, in-game tutorials were made by a company in London, whose name I forget, along with the names and involvements of about 3-4 other companies and thats just development - marketing etc extends the team even further.... lots and lots of people are heavily involved with things we associate / assume / like to pretend are all done by that tiny team who started out as a bunch of mates in an little office above a bathroom shop.... Of course, this is not a bad thing, this all freed up MM to spend more time working on the features of LBP2, it's also part of the LittleBigPlanet Mythos and does encapsulate a fair amount of truth - as the driving creative force is small. The point being that the LBP franchise is very much a corporate, money-driven thing now and while we still love the cute and cuddly nature, Sony could push it until the cute and cuddley is nothing more than a veneer. And just because this sort of thing happens elsewhere and has precedent is no reason to like it!! But of course, we should also take into account how Sony have handled LBP over the last few years, and my assessment would be they've done a bloody good job. People were concerned when Sony bought out MM, that it would ruin it. Didn't happen. People were concerned when Disney got invovled, nothing went downhill. I tihnk it's reasonable to look on the bright side that this is unlikely to be a downhill spiral and more likely than not, the emphasis on promotional material will be around launch and then dwindle. But, most importantly, what does any of this have to do with the (undoubtedly excellent) work carried out by Comphermc .... Well, nothing. Absolutely nothing. Not really. Of course, it's also understandable that a crticism of the nature of the project can be misinterpreted as a criticism of the project and thus a criticism of all those involved with the project, even those who aren't directly related to the decision-making process that is under question. But I think the respectful nature of the dissenting posts speaks for itself. I don't believe there was anything that was intended to be personal or should reasonably be taken personally in this... People don't like product placement as a concept, and it is the concept itself that is under fire. I'm sure there will be plenty of praise for the quality of the execution when we get a chance to see it Source and details of the outsourced work mentioned during this post (https://lbpcentral.lbp-hub.com/index.php?t=36842-Introducing-the-Extended-LittleBigPlanet-Family)

2011-01-13 10:43:00 Author: rtm223 Posts: 6497

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What I hope is to see a Sackboy on a Toyota, just for fairness.

2011-01-13 10:51:00 Author: OmegaSlayer Posts: 5112

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It's cool bro I'm not really bothered with it at all, and you're pretty boss at making levels, so whatever. Hell, even in LBP1, there was alot of levels dedicated to certain products or companies. It's pretty weird seeing kids fighting eachother over megacorporations, as if they cared. Heh. But nahh, it's cool. Free levels and stuff? Sign me up! If it's too bad, I'll just do what I do in real life, and put a sticker on the brand.

2011-01-13 11:01:00 Author: ll_ye Posts: 236

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So if I'm understanding this correctly, this isn't really DLC, but a level you can play from the community? So it really has nothing to do with MM or Sony? And people are complaining? Ok then, I aslo assume those same people didn't and wont play any levels that were remakes of mario, or pacman, or asteroids, or anything that has any type of branding in it whatsoever, right? Either way, their loss. I'm looking forward to playing the level, gaining the prizes, and if the Toyota car itself is a prize, finding some deviant way to use it in my own levels...

2011-01-13 15:12:00 Author: wizaerd Posts: 159

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...He gets it! So does Comph, I was never worried about him... He has respect for himself and respect for The Planet. I am much more concerned about those who do not respect and Love LittleBigPlanet. I am also slightly concerned at the ease that could go into all those, "Dodge the falling Priuses" survivals in which Comphs skills could be put to evil use... Additionally, I'm not so sure Toyota really thought this out all that well... I'm starting to think this will all sort itself out in no time. Do you think Toyota ad execs ever really took a good look at cool pages? Did you notice like the first comment on this thread? This could be a LittleBig PR disaster for Toyota! Just Imagine all the millions of premeire-plays on LBP2's COOL PAGES-- "OH NOES! TOYOTA...THE BRAKES ARE OUT!" survival. "OH, What A Feeling! TOYOTA-SURVIVAL". And incidentally, for those who fear I'm being overly dramatic, (which i am), the true factual story I recounted... Gravel's point about movies is pretty apt - movies and games have a lot in common (and seemingly more and more as time goes on). ...was that of SONY Theatres... (well, actually SONY/Loews/etc.) but-- it became the entire industry standard, so there is some cause for concern.:hrmf:

2011-01-13 16:16:00 Author: Gravel Posts: 1308

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"Dodge the falling Priuses" NOW I'm excited! I may build this one myself if no one else does..... Or, "Jump Quick! The Priuses are sinking in Quicksand" survival challenge!!!!

2011-01-13 16:29:00 Author: CCubbage Posts: 4430

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Toyota survival, anyone?

2011-01-13 16:41:00 Author: Super_Dork_42 Posts: 1874

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Or, how about: Hipster Survival Challenge.

2011-01-13 18:02:00 Author: Stoicrow Posts: 276

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Oh yeah, a footnote i forgot earlier... No one seems to have noticed that this is advertising for an automotive firm, in LBP. Advertising soley aimed at adults. In LBP.... Finally, the wider world is waking up to the fact it's not just a kids' game

2011-01-13 18:11:00 Author: rtm223 Posts: 6497

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I'll have fun when I use Toyota cars as targets for my tanks. Either way, I'm still with Cin on this. I guess we will see how this all turns out. If the beta says anything, it's that people do have a wider range of doing stuff in LBP2, which, in part with LBP.me, will hopefully greatly reduce stereotypical levels. So, no, I don't see levels with toyotas becoming the next "big thing" at all.

2011-01-13 19:44:00 Author: Fishrock123 Posts: 1578

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Oh yeah, a footnote i forgot earlier... No one seems to have noticed that this is advertising for an automotive firm, in LBP. Advertising soley aimed at adults. In LBP.... Finally, the wider world is waking up to the fact it's not just a kids' game On the other hand: "Kids, we're getting a new car! What would you like to see mum and dad drive?" "Ooh! A Toyota! A Toyota! Toyota is coooool!!" "A Toyota? Why Toyota?" "'Cuz! It was in LBP2!"

2011-01-13 19:45:00 Author: Melfice Posts: 269

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I don't whay you guys complaining so much about, at least we getting legal copyrighted content. You guys might not notice but 75% of LBP DLCs is nothing more then forgin brand advertisement.

2011-01-13 20:02:00 Author: Shadowriver Posts: 3991

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I'm not complaining, in case you were also referring to me. I fully welcome more content!

2011-01-13 20:04:00 Author: Melfice Posts: 269

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On the other hand: "Kids, we're getting a new car! What would you like to see mum and dad drive?" "Ooh! A Toyota! A Toyota! Toyota is coooool!!" "A Toyota? Why Toyota?" "'Cuz! It was in LBP2!" Yes, since every good parent knows its best to consult the children for what car to get...

2011-01-13 21:10:00 Author: Silverleon Posts: 6707

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I'm not complaining, in case you were also referring to me. I fully welcome more content! It was not directly to you

2011-01-13 21:24:00 Author: Shadowriver Posts: 3991

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Oh yeah, a footnote i forgot earlier... No one seems to have noticed that this is advertising for an automotive firm, in LBP. Advertising soley aimed at adults. In LBP.... Finally, the wider world is waking up to the fact it's not just a kids' game Oh yay, that means theres a possibility for a rush of people who don't get what LBP is all about and jump on the H4H/Bomb Survival bandwagon. Joy.

2011-01-13 22:29:00 Author: Bremnen Posts: 1800

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Wow! There was 7-11. Now Toyota!. It looks like everyone wants a piece of the LBP2 action. And it all benifits us: the players!!! This game is gonna rock!

2011-01-14 06:17:00 Author: TREMIC1 Posts: 263

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If the beta says anything, it's that people do have a wider range of doing stuff in LBP2, which, in part with LBP.me, will hopefully greatly reduce stereotypical levels. So, no, I don't see levels with toyotas becoming the next "big thing" at all. I'm not calling anyone out here and I don't mean any offense whatsoever... but while diverse, if the beta showed me anything it was-- expect cool pages to be worse than before! I heard alot of complaints insinuating that beta participant were 'hand-picked', 'popular-known' creators, and we still ended up with pages and pages of spam. PODS. Glitch. Costumes. All DLC. Crowns. Hundreds of each. Seriously? If it wasn't for Mm picks... which I have no reason whatsoever to believe they will stay on top of (as they have never proven to do so before) it might have been a loss. I was very glad the beta ended when it did.

2011-01-14 14:44:00 Author: Gravel Posts: 1308

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Well I can say that the BETA participants were not only popular creators. I had the BETA. And I don't know why. But I loved it thank you MM and Playstation. Also the BETA ran off of the LBP1 uploading system or whatever is what I've heard

2011-01-14 15:31:00 Author: Kitkasumass Posts: 494

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I'm looking forward to it! (for a number of reasons) 1. More Compherc levels is always good in my book. 2. I quite like the corporate vibe sometimes. There was a Xi level once (Xi was these series of events of playstation home) and it was pretty cool seeing something outside lbp manifest inside lbp. 3. There's advertising everywhere. I hope I'm not so weak-minded that it convinces me to buy a toyota prius. 4. I think we should all ironically include toyota references in our levels... perhaps suggesting that they are bad cars... could be fun

2011-01-14 21:43:00 Author: chimpskylark Posts: 335

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lol. From now on every lvl will start with a prius skidding and hitting a wall, and sack boy spawning in a hospital. I was just picturing it in my head, and thought it looked funny. lol. I see where the "against" people are getting at. First let's compare a Vehicle to idk, slushies. CoNsPiRaCy AlErT!!! Everybody loves slushies, but deciding on a car is tricky. Well, let's look as this as an advertisement for Toyota. Perhaps Toyota is implanting the idea of Toyota in children's heads at an early age. That way when they get older, the now grown up kid is ChOoSiNg a CaR!?!?! "For some reason I want that Toyota." BUT SERIOUSLY.... Hopefully the ads stop, and we get our LBP to the way we want it. But, there will be a problem if this undefined slope pulls an Al Gore. (Hopefully someone gets it) All we can do is wait it out and see what happens. There's no point in arguing it now. Although, some may say if we don't fight now, it'll be too late. But you know what? We could end this and just march straight on down to these companies and tell them to stop......In a nicely professionally written disagreement letter that will arrive within 2-3 business days. Or you can go for express. Then we take the letters, dip them in Kerosene and launch them into the building via catapult, made entirely out of recycled Priuses. (I HOPE NOBODY TAKES THIS JOKE SERIOUSLY. IT'S A JOKE)

2011-01-14 22:48:00 Author: Devious_Oatmeal Posts: 1799

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So basically: We get more free content. It is made by a talented creator. For free. Where is the problem here...?

2011-01-15 03:19:00 Author: Stoicrow Posts: 276

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So basically: We get more free content. It is made by a talented creator. For free. Where is the problem here...? The problem is merely conceived in people's minds. ^_^

2011-01-15 03:55:00 Author: Fishrock123 Posts: 1578

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Even if it's too soon to talk about this maybe, where's the problem also, if some people are concerned and want to protect LBP from too much in-game advertising in the futur, (in case those promotion campaigns would be successful for the brands)...? Is it really so hard to understand? It's not against anyboby, it's just for the good of that game we all love. Anyway, we'll see, no negativity here... but try to look beyond the "free stuff" sometimes

2011-01-15 04:13:00 Author: dajdaj03 Posts: 1486

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I still don't get it its Free why not stop complaining and be happy we get some free DLC when the game just came out.

2011-01-15 04:32:00 Author: Lgjoka2002 Posts: 538

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I agree with dadja, I don't think that corporate advertising has a place ingame. I also strongly object to this sceme of having the community build levels that will serve as advertisements, especially with regards to the young kids who play this level. There are regulations in place as to the nature and quantity of advertising in children's television programming because youngsters have a hard time distinguishing between a commercial and a show - I think the same principle applies to a game. Little kids are going to play these levels without a full understanding of what product placement is, and the fact that this all comes down to one simple message: buy that car.

2011-02-03 02:46:00 Author: Pookachoo Posts: 838

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