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THQ to float the concept of games sold in kit form

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Next THQ MX game coming 2012, to offer 'hybrid' budget experience with DLC

Games aren't always going to keep their $60 price tag -- at least, that's what THQ president Brian Farrell believes. Speaking at the recent "Goldman Sachs Communacopia XIX" investors conference, Farrell described the future of the industry, one that allows for more flexibly priced goods. He offered a glimpse at the future by discussing the company's next (currently unannounced) MX game. Due in fiscal 2012, the title will experiment with a "hybrid" model that combines a budget price point and extensive DLC.

"What we're doing this time is coming out initially with a smaller game at a lower price point, at the $29-$39 range, and then doing a download model for different modes, different tracks, different vehicles. We call it hybrid because it's a take on the microtransaction and DLC models," he explained to investors. By offering a smaller game at a smaller price point, Farrell believes they can capture the budget gamer "no matter what." However, by adding extensive microtransaction options, gamers can buy into as much as they want. "If a person wants to spend a $100 on a game then they can do that as well."

THQ's next MX game is just another example of the shifting economies within the video game industry. For example, THQ's Red Faction Battlegrounds represents yet another part of the company's experiment to diversify game pricing. EA has also been expanding its digital portfolio with its own "Project Ten Dollar" initiative. "Whether it's a take on this model or the free-to-play model, this is where our industry is going," Farrell added.

Okay, so, basically,this might have been a good thing. After all, the player could get a custom-made game. Why not ?
However, I will never cough up 130$ for something that could've cost 60$ on a Bluray disc.
If all those expensive DLCs are equivalent to the whole game (and we'll never know this), then it's just disgraceful.
2010-09-25 14:20:00

Author:
Oddmania
Posts: 1305


I don't like that idea. Basically what he is saying is we will sell you an incomplete game and you have to choose what you want extra.
If I want to pay money on a game post release I will, but I don't feel obliged to buy the game in the first place if you are going to sell me it incomplete.

You wouldn't want to buy and RPG but only get half the story on the disc, and then be forced to pay extra to finish the story.

If I know THQ they will sell the game and the first $40- $50 worth of content will of already been burned on the disc anyways.
2010-09-25 14:54:00

Author:
robotiod
Posts: 2662


It'd only work with certain games. Like a racing game where you start off with a small amount of content and buff it up with DLC.

They'd have to make sure players are getting $60's worth of game for $60 though, you just know they're gonna try selling $60 for something ridiculous like $100.
They'd need to have a disc based version with a generous amount of the DLC too. People like physical copies of their games but there's not much point in having one if you're gonna make most of the game DLC.
2010-09-25 15:01:00

Author:
Dexiro
Posts: 2100


Well we already have $60 + subsequent DLC and $0 + premium extras that work. Something between those two could work if the product is good enough to justify the extra investment.2010-09-25 15:23:00

Author:
Rabid-Coot
Posts: 6728


You wouldn't want to buy and RPG but only get half the story on the disc, and then be forced to pay extra to finish the story.

*cough* Final Fantasy IV: The After Years *cough*

Granted it's not disc-based, but the concept is similar: selling a full game piecemeal.

It's not something I support, the idea behind it is silly and seems to just be finding ways to get people to pay MORE without necessarily getting better games. People who like games are willing to pay full price for a game if the game seems good enough. Some people even seem to be willing to pay full price for a game even if it's complete rubbish (why else would terrible movie tie-ins continue to be made if no one bought them?).

So in the immortal words of Admiral J. T. Ackbarius the 3rd:
IT'S A TRAP!
2010-09-25 16:38:00

Author:
Gilgamesh
Posts: 2536


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